APA/LA at Canon: The Commercial Work Is The Personal Work


Wed 09th Nov, 2016                                                     Tickets:
7:00pm–9:00pm                                                           Free – APA Members
Canon Hollywood                                                         $5 – General Admission
6060 Sunset Boulevard

Benjo Arwas is one of the fastest rising young photographers in Hollywood, covering both celebrity and high-end fashion advertising. Over the past 5 years he has been published everywhere from Vogue, Harper’s Bazaar, Elle, Allure, Cosmopolitan, and many more. Benjo’s advertising work has been commissioned by a wide range of clients, from CBS, Sony, Nordstrom, 7 For All Mankind, and Canon.

Don’t miss out!  Join APA LA and Canon in an evening with Benjo Arwas to give you the tools for team building and lifestyle branding.



Doors will open at 7:00PM, the lecture will start at 7:30PM, Wednesday November 9.

Street parking on side streets, and on Sunset Blvd starting at 7PM.


   Stay in touch: WEBSITE / EMAIL Facebook Page / Twitter / @INSTAGRAM

FACTICE Magazine, October 2012. “FALL BLOOMING”

Click here to view -> FACTICE MAGAZINE ISSUE #15

One of my favorite stories i have done so far.

The model’s beauty, used all natural light on location, the featured designers and style,and the large format photography all just merged into a well done story.

The featured designers are The world wide respected French-Canadian couturier Lloyd Klein, Tony Cohen and Monique Conllignon.

All the story has been shoot on 4X5 film and Polaroids, with natural light studio we built outside of my studio. Fun day. The 4×5 camera movements allowed me to play with the plane of focus and to tilt and shift the focus as you can notice in some of the images.

Factice Magazine © Benjo Arwas

Factice Magazine © Benjo Arwas

Factice Magazine © Benjo Arwas

Factice Magazine © Benjo Arwas

Factice Magazine © Benjo Arwas

Factice Magazine © Benjo Arwas

Factice Magazine © Benjo Arwas

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I invited Joe Berhosky (www.joeshoostme.com), an extra ordinary photographer that shooting 8X10 wet plates in collodion process and B&W paper negatives, to create couple of photographs  in his technique and perspective. turned out brilliant and it’s going to be featured in a magazine on upcoming November, i will add the link here and examples as soon as it’s out. Thank you Joe for your participation.

As for the team, Berenice Gallegos, the brilliant makeup and hair stylist played each outfit with a different touch and style for the hair, using flowers and props to add more feeling for the “Blooming” and the color palate. Jordan Swain and Esther Kang made a well done styling pull from Tony and Monique that just fitted into the background and filled the story with great color palate of the complementary colors – green/magenta.

I cast adorable Noora Lappi with the Finish/Nordic bone structure from Pinkerton Models, La / ELITE, NYC to join me again, after working with her before with the team in editorial we shoot in Palm Springs a month earlier. we enjoyed her vibes and her look and really wanted to make another story specific with her.

Sidney Kraemer and Nick Korompilas were my assistants and were running on set building the studio outside and took the 4X5 stress off of me by heading me holders, changing film, loading and marking. well appreciate! Eventually Nick made a behind the scenes video to memorize the day.


Polaroid by Joe Berhosky shoot at the end of the day. Left to Right: Berenice, Noora, Jordan, Esther, Sidney, Benjo, Nick © Joe Berhosky

Thank you everyone for good times and for the artistic creative vibes.



Large Format Photography in Paris…Part #2 – The People Behind And With The 4X5.

In continue for the last post about the experience of taking the 4X5 and picturing paris.

now im going to dedicate it for the people i met along the way. Not a lot but was totally worth to pull out the camera and take it with the 4X5 instead of digital.

Thank you for the creative people that took a part: The makeup artists: Allison Depp and Michelle Catillon, Alex,Irina,Anna and Martina from Metropolitan Models, Pierre from Major Models Milan, Paolo Wutrich, David Ravet, and my beautiful girlfriend, Sidney Kraemer.

Beautiful Sidney in the streets of Paris. © Benjo Arwas

Actor, David Ravet. © Benjo Arwas

Model, Alex K. © Benjo Arwas

Model, Irina N. © Benjo Arwas

Actor/Model, Paolo Wutrich. © Benjo Arwas

Shooting people with a 4X5 or any kind of format rather than 35mm is always great experience. you feel your hand in the photograph and psychology wise, your subject/model is aware for something different (for nowadays) and giving you the stage to create.

back in the days, all the photographs were created on large/medium format so it wasn’t really matter. people were used to it. at some place after 35mm was invented it got vanished and “old-school”. today, when im bringing my camera infront of 18 years old model, or even actors for portraits, they have NO idea what they standing infront of. thats my proof.

It’s fun for the interaction, it’s fun for the creation, the quality is equivalent to 60-90 MP. The tonality and grain of the film is just on the spot.

Here are couple of photographs i took of the models with the actual cameras, as a part of the story. really random decision on set just to push it inside and to change the photograph idea/concept.

Pierre @ Major Models, Milan. © Benjo Arwas

Martina @Metropolitan Models, Paris. © Benjo Arwas

Anna @Metropolitan Models, Paris. © Benjo Arwas

Alex @Metropolitan Models, Paris. © Benjo Arwas

Richard Avedon:

“Sometimes I think all my pictures are just pictures of me. My concern is… the human predicament; only what I consider the human predicament may simply be my own.”

I kind of feel the same way. The portraits i’m taking are eventually my self portrait and what iv’e felt this day, or what inspired me. The people i’m shooting are my inspiration and they completing my story. i can;t take a model and force her/him to do something that it’s not in their nature. it’s must to be in their natural environment, i see that in them and trying to capture the most of it. even sides of them that they were never aware of. Thats my fun and passion to photograph people.

With actors/actresses is more easy because of their nature is to broadcast personality and characters. a benefit to a model is to have this kind of gem.

Thank you for reading and please follow up for the next part about the 4X5 polaroids and transparents i made in Paris.

PS – if you haven’t seen the Part #1 of the post, CLICK HERE

Please do not hesitate to contact me for any questions/comments/feedbacks.



Large Format Photography in Paris…Part #1 – the journey and the icons

Paris was a whole playground and if you remember one of my last posts about the street photography so here is a short reminder.

One day before i left California, in warm June, i decided to buy a new camera. not digital, not expensive, but remarkable, compact and fun (and a bit complicated) to work with – Field Camera – Crown Graphic – 4X5.

It’s what you see used by dapper newspapermen in the 1940s and 1950s. You can get these for a couple of hundred dollars WITH a perfectly fine lens. a 10X10 size box that you can open, pull the bellows out and shoot handheld.

For me the highlights of the trip was to shoot film on that camera, the process, the handling, the thought that im creating like they used to create 100 years ago in the streets of paris. hanging around with monopod, or tripod in heavy shoots and just pulling out film holders, metering and click click click.

i came back with bunch of 4X5 sheets that i just got developed and over 70(!!!) 4X5 polaroids – black and white, colors and transparents. amazing experience shooting people, places, fashion editorials, portraits and some personal work.

After sitting for hours, scanning, examine, processing and “printing” out the negatives – 1 sure thing for all those who keep and telling me that they can get the same with digital photography. i must tell – dont waste your time on trying to copy a technique or to try and do something, where you can get it in a 1/30th shutter release and mark it on a big 4X5 sheets or even better on 8X10. i love medium format as well, but 4X5 is THEE thing.

Dynamic range, clarity, sharpness, fine grain, depth of field that only in your dreams you can get with the top 35mm cameras and lenses, details and of course – just the great feeling that you created the image in your own hands – in camera.

So in this post, bellow, ill attach couple of images i made with ILFORD HP5 400 and Delta 100. (i’m pretty new for ILFORD and used to shoot only Kodak, but as always, im open minded and dont mind to try new things, especially in new places like Paris.)

The shoots were photographed handheld, monopod, or just found a random staircase to place the camera stable on it. enjoy it!

All the photos got picked by Photo Vogue and going straight to my stock.

Hope youll enjoy it and stay posted for my upcoming develops which including a whole fashion spread with the Parisian model/actor – Paolo Wutrich, some portraits i took of models and people i love, and of course all my the polaroids i was taking during models tests or fashion editorials.

cheers and happy September sessions.


I Lensed Martina Through the View Finder

“I really work. I like feeling that I’ve nailed it, and we’ve got the picture.”
-Kate Moss
  • Model: Martina @ Metropolitan Models, Paris.
  • MUA/Hair: Michele Catillon

Rollie Model. By Benjo Arwas. Paris 2012

Models are more than just to hang around with clothes. they have personallity. They must have.


Heading to Europe for the summer – Some good old news and new page in my life

Today, June 10th, 2012 i’m heading to Europe for the whole summer.

Packed with over 100 4X5 black and white sheets, 20 packs of polaroids, 50 rolls of 120mm film, couple of cloths and a camera, im ready to begin the unknown journey.

Looking forward to discover, to connect, to explore, to get lost and to create.

My main goals by going overseas this time, is to get inspired. to bring with me something new. to do more research and to develop more design in my eyes. and of course to have some fun, to study, to enjoy my beautiful girlfriend and to meet new people, networking and travel.

The past month was hectic with lots of jobs and projects. Videos and Editorials. Celebrities and Actors, Models and Artists coming into my studio non stop and blessing me with their beauty. Thank you everyone for being a part.

Article about my photography in DODHO MAGAZINE and being featured on June 2012 – issue #3.

DODHO Magazine, June 2012 Issue #3

I photographed the young singer Kiana Brown, that just signed with RCA / Sony Entertainment for her new promotion tour and her single album “Hey Chica”. she’s amazing and you can hear her voice through the images. Follow her and go to her FB page to view more images from a wonderful day with great people! Special thank to Brian Espinosa and Amy Goetz for the amazing time and the new friendship!

Kiana Brown by © Benjo Arwas

Kiana Brown by © Benjo Arwas

As well, i had great opportunity to photograph and to create a whole 2013 Calendar + Poster to the funny, charismatic, awesome actor – Texas Battle (The Bold And The Beautiful, Final Destination 3, Death Valley, Couch Carter and others..)

Texas is great character in person and it was pleasure to photograph him in different moods, scenarios and stages. And of course to capture his personality and his lifestyle.

Here is just a small teaser from what to be feature. Follow Texas on Twitter @Texas1Battle and on WhoSays.com to stay in touch with him and to see the full calendar when its out in Mid – June! Special thanks to Matt Lundin and Theresa Broadnax.

Texas Battle By Benjo Arwas, 2012

Besides all the celebrities and the actors that came along my studio, we’ve don couple of amazing test shoots / fashion stories with variety of teams and great people.

As always, Pinkerton models brought a totally new and fresh board from overseas.

here are couple of examples that already were picked by PhotoVogue to be feature on their website. and couple of them already approved by ART+COMMERCE to be in the stock section and image archive for clients.

Projector Story

Projector © Benjo Arwas

  • Vika C. @ Pinkerton
  • MUA / Hair: Kristina Goldberg
Desert Editorial

Desert Editorial © Benjo Arwas

  • Model: Noora @ Pinkerton
  • MUA: Berenice Gallegos
  • Hair: Mathieu Simo
  • Styling: Jordan Swain
  • Style assistant: Alaja
  • Photo Assistant / Behind the scenes video: Sidney Kraemer
Beach Editorial

Beach Editorial © Benjo Arwas

  • Model: Olya @ Pinkerton
  • MUA: Berenice Gallegos
  • Hair: Erica Stoy
  • Styling: Jordan Swain
  • Style assistant: Karen
  • Photo Assistant / Behind the scenes video: Sidney Kraemer / Jennifer Trahan / Gonzo Castaneda

Studio Editorial featuring the designer – Lloyd Klein © Benjo Arwas

  • Vika C. @ Pinkerton
  • MUA / Hair: Kristina Goldberg
“Our Tribe” – Studio Editorial 

“Our Tribe” © Benjo Arwas

  • Model: Svetlana M. @ Pinkerton / Marilyn (Paris)
  • MUA / Hair: Berenice Gallegos
  • Designer / Styling: Jen Summers
  • Photo Assistant: Sidney Kramer
Beauty shoots with Sidney – My Amazing Girlfriend

Sidney © Benjo Arwas

Bleached Polaroids and 4X5 editorial

Noora – Bleached Polaroid © Benjo Arwas

Noora – Bleached Polaroid © Benjo Arwas

  • Model: Noora @ Pinkerton
  • MUA / Hair: Berenice Gallegos
  • Styling: Jordan Swain
  • Style assistant: Esther Kang
  • Photo Assistants / Behind the scenes video: Sidney Kraemer / Nick Korompilas
Pool Side Editorial

Leia Contois © Benjo Arwas

The photo has been selected by the Editor’s of 500px website

  • Leia Contois @ Pinkerton
  • Makeup / Hair: Berenice Gallegos
  • Styling: Jen Summers

“The Dress Symphony”

Elle Drane © Benjo Arwas

  • Model: Elle Drane @ Pinketon
  • Makeup: Mel Hunter
  • Hair: Traci Garrett
  • Styling: Jordan Swain
  • Featured designer: Lloyd Klein Couture
  • Photo Assistant: Sidney Kramer

And Just a moment before i’m leaving, i took the time to make couple of last shoots and begin a new portrait series for a new book.

4X5 Polaroids

Thats my main goal for Europe. to get more portraits into my books. Models, Actors, Interesting people, Artists and whom ever step infront of my lens.

Thanks to everyone who took place in this stories and the past months, looking forward to come back to LA and keep and creating. you’re all part of this journey.

There are so many and so much more to show, but i must to cut it here. will display more new stuff on my website / facebook page and in future posts.

Last but not the end good news is that iv’e signed with MS Management (Maital Sabban) to be represented by them. So i’m over looking forward for new projects, clients, and good times to develop myself and to bring it into my clients table.

Now it’s time for me and Sidney to take off to Paris and to discover new worlds, meet great artists and to keep and create overseas.

Good luck and happy summer everyone. Thank you for your attention and support.

and please share with me – what are your goals for the upcoming summer?

Keep in touch!

Girl’s Playground (Daisies) – Video Clip and Life

The meaning of life, eventually is to live, laugh, have fun, enjoy it and embrace it.

Girl’s Playground from Benjo Arwas on Vimeo.

Thats what happens when we have fun mood, good afternoon,good vibes and a camera.

Starring: Briana Skye and Carachele Carter.

Directed, Filmed and Edited by Benjo Arwas

Thanks to my awesome girlfriend, Sidney Kraemer for the beautiful location.

Music by The Morning Benders: Excuses

Carachele Carter, Portrait On Italian Vogue Website © Benjo Arwas

Angles and Demons. Katie A @ LA Models

My apologize about big gap and delay between each post. just founding myself in a good way booking shoots every possible day and working a lot on publications before im leaving to Paris.

Had a great day shooting Katie Armijo @ LA MODELS at the back alley of my studio.

Was a great beautiful day outside so i decided to pull out my big black muslin and to put it against the alley walls. when the sun giving me a nice backlight, using only a reflector was a great solution and perfect using of natural light. We got a short editorial approach, some head shoots, short video and one of the photographs got picked up by Italian Vogue (PHOTOVOGUE) which thats great.

Sometimes i’m being bored of shooting in the studio, and im looking for different ways to entertain my brain and to use the right side of it.

Ive shoot with Katie before when she was with Pinkerton and we had great communication in getting the right mood + direction.

The great team:

  • Makeup and hair by: Berenice Gallegos
  • Styling by Cara Bloom

Angels And Demons By Benjo Arwas © 2012 from Benjo Arwas on Vimeo.

Thank you for taking your time and enjoy another day at my studio,




Smile to the life, they will smile back at you. What am i doing here for god’s sake?

After couple of intense months of trying and discovering a style, or what am i doing here? or am i a real artist? or how do i hell got here?

I builded up a nice and growing portfolio at PHOTOVOGUE, on Italian Vogue website.

Some examples –

Recently, Vogue and ART + COMMERCE shook their hands and now they representing the portfolios of hundreds of photographers in editorial and advertising, as a stock agency.

well, i was never thinking that this is what i will do in my life…but probably i should just continue and do it.

Thank you ART + COMMERCE and Vogue for the opportunity and well appreciate the chance. from now on, every shoot that im doing is directed to be develop for this purpose, including my other submissions for magazines (which i already passes my goals for 2012 in  5 months).

Thank you for everybody that they are part of this ride that never ends and appreciate your creative brain and your emphasis and your believes in me. Agencies, Models, Makeup artists, Designers and Stylists, family and beautiful girlfriend. love you all. and its a nice beginning to unknown path and road.